SustainabilityĮnvironmental concerns are now mainstream. Source: Unbox Therapy account on YouTube 2. Accordingly, companies have started to become more aware of their packaging. Influencers on YouTube, Instagram, and other platforms have become some of the most important marketing outlets for companies’ products. Influencers such as “Unbox Therapy” share their unboxing experiences with millions of viewers on video platforms such as YouTube. Social MediaĬontent creation, production, and distribution have changed dramatically.
The reasons relate to social media, sustainability issues, and health and safety concerns. In recent years, customer expectations towards packaging have shifted dramatically. “So what’s changed?” you might ask yourself. Therefore, the right packaging is an integral part of your overall marketing strategy – whether you want to compete online or offline with print material or shelf displays. How much would this affect your sense of exclusivity and luxury? Just imagine the Rolex in the picture above was presented in a simple cardboard box. Packaging not only gives the first impression of a product, but also contributes to your brand management strategy.ĭepending on the target market and product type, custom packaging designs can transmit a feeling of exclusivity and is a crucial part of the overall customer experience.
Packaging design has always been crucial to product success.
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